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Motorola MC65 Mobile Computer

Integrated Launch Campaign

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The MC65 is Motorola’s most rugged and robust mobile computer to-date disguised in a smart phone form factor that people love. Full of unique communications tools, a custom interface and enough power to run the most demanding enterprise applications, it has everything a field worker needs to get the job done right the first time, no matter what it is.

Our North America and EMEA launch campaign, “Get the job done right—right now” consists of general product and targeted vertical online and print ads, EDMs, a sales video, 360º product tour and microsite and event support. It makes the point that when you’re in the field, you only have one chance to get the job done right. And this device makes it possible.