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Brand Transition Website

Information and resources to promote the Brand Transition

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Symantec’s Global Brand Transition Effort

On April 19th the famous VeriSign checkmark became the new Norton Secured Seal. Creativ&Company developed a fully integrated marketing program to support this monumental brand transition. Along with a brand transition strategy, creative and media plan, we created an arsenal of channel marketing support materials to inform, prepare and assist Web Hosting Providers, Cloud Resellers, Domain Name Registrars, Telcos, Web Designers, SSL Specialists and others partners around the world.

The campaign includes global marketing in 12 languages, advertising, channel enablement tools, direct marketing, numerous digital and printed collateral pieces, iFrame content for partners to leverage, sales presentations and Webinars, POS materials, and an online Brand Transition Resource Center.